What does CRM stand for in Digital Marketing?


You might have heard a lot about CRM tools or CRM applications while surfing the net. If you are not a techy person, you might be thinking what is CRM? What does CRM stand for?

CRM stands for Customer Relationship Management. CRM is used to manage and track the existing as well as the prospective customers. Simply stated, CRM platforms are built to manage customer & business relationships plus data associated with them.

CRM or Customer Relationship Management are primarily used by sales and marketing teams of different businesses for managing clients or customers.

Benefits of CRM in digital marketing:

  • To target potential customers and boost overall sales.

  • Increase brand awareness

  • Implement effective marketing strategy

  • Collect and store information on all existing and potential leads at a central location.

  • A good CRM is a valuable asset and contributes in the growth and success of the business.

A better and controlled way to manage your team, business and customers as well. What do you feel about it? Does having a good CRM actually leads to growth of the company? “Customer is the King” so does the best CRM support this feature? Any views on this.


Hi, That’s a nice explanation of CRM. The ones looking for “What does CRM stand for?” are going to check this out. You have explained in a decent and systematic way the meaning of CRM and its importance in digital marketing.
I completely agree with you that good CRM or Customer Relationship Management is a pre-requisite for the growth of any business. An efficient CRM can turn into better leads and better client conversions.